Brand Launch • Design System
EVERHOME
Everhome launched as a new private label home brand that needed a distinctive identity
while remaining aligned with the broader Bed Bath & Beyond portfolio.
I shaped the visual identity, art direction, and design system, partnering closely with Brand, UX, and creative leadership
to create a cohesive customer experience across every touchpoint.
THE CHALLENGE:
Launch a new private label brand with a premium identity that could scale seamlessly across every customer touchpoint while remaining true to the Bed Bath & Beyond portfolio.
THE SOLUTION:
Defined the visual language, design system, and photography direction while partnering with Brand and UX to translate the identity into a cohesive customer experience.
THE IMPACT:
Created a scalable brand system that unified Everhome’s visual identity across every customer touchpoint.
BRAND IDENTITY
PHOTOGRAPHY & VIDEO
Provided direction and retouching notes to ensure consistent quality across all print & digital platforms.
WIREFRAMES / CONCEPTING
Road mapping, strategizing, and designing new content modules that will enhance the user experience on both mobile and desktop.
Combining an LP and PLP to create a one-stop shop where customers can engage with the brand and shop.
LANDING PAGE
PDP
Updated the page to optimize performance and feel modern.
OUTCOME
Designed a sleek and sophisticated design system that blends aesthetic appeal with effortless functionality,
providing visitors with an immersive and enjoyable browsing experience.
The result is a page that engages and welcomes users, leaving a lasting impression and fostering brand loyalty.
Elevated the customer experience by spearheading a fresh and distinctive redesign of Everhome's email communications,
creating a branded look and feel that resonates seamlessly with the audience and all creative assets.
Creative Team
Creative Director: Danny Harmon
Art Director: Kenneth Garcia
Photography: Katrine Hansen
Brand Marketing: Pam Natale
Copywriter: Sarah Asquith
Agency: Mococo