LIVING IN COLOR
Campaign Storytelling • Digital Experience • Motion
Michael Kors needed a digital experience that extended the Living in Color campaign beyond photography into an engaging e-commerce journey.
I defined the digital storytelling system that extended the campaign beyond photography into a cohesive omnichannel experience.
THE CHALLENGE:
Extend the Living in Color campaign into a digital experience that balances editorial storytelling with
e-commerce performance.
THE SOLUTION:
Translated the campaign into a scalable digital experience through UX, motion direction, animation, and content systems.
THE IMPACT:
Created a cohesive digital experience that reinforced the Living in Color campaign while elevating the Michael Kors e-commerce experience.
VISUAL DIRECTION
Established a visual language through photography that balanced editorial storytelling with product discovery, creating imagery that felt aspirational yet effortless and shoppable.
EDITORIAL MOTION
Shaped the campaign’s motion language through thoughtful editing, pacing, and sequencing, using movement to extend the story beyond still imagery.
DIGITAL EXPERIENCE
Designed a responsive digital experience that blended editorial storytelling with intuitive shopping, creating a seamless journey between inspiration and conversion.
MOTION DESIGN
Used motion and animation to enhance storytelling, creating subtle moments that elevated the digital experience without distracting from the product.
EMAIL EXPERIENCE
Translated the campaign into personalized email experiences that maintained a consistent visual identity while creating meaningful moments throughout the customer journey.
EDITORIAL EXPERIENCE
Designed an editorial shopping experience that encouraged exploration through storytelling, thoughtful pacing, and curated product discovery.
Creative team
VP Creative: Ryan Jones
Art Director: Myke Herman
Senior Designer: Kenneth Garcia
Designer: Ariel Saura
Photo: Mario Testino
Video: Spreadhouse