Campaign Storytelling • Digital Experience • Motion
LIVING IN COLOR
Michael Kors needed a digital experience that extended the Living in Color campaign beyond photography into an engaging e-commerce journey.
I defined the digital storytelling system that extended the campaign beyond photography into a cohesive omnichannel experience.
THE CHALLENGE:
Extend the Living in Color campaign into a digital experience that balances editorial storytelling with
e-commerce performance.
THE SOLUTION:
Translated the campaign into a scalable digital experience through UX, motion direction, animation, and content systems.
THE IMPACT:
Created a cohesive digital experience that reinforced the Living in Color campaign while elevating the Michael Kors e-commerce experience.
PHOTOGRAPHY
Set the visual tone through art direction rooted in bold color and confident silhouettes, collaborating closely with cross-functional partners to ensure strategic alignment. Provided retouching direction to maintain consistent quality and cohesion across all channels.
DIGITAL LAYOUT
Defined the digital experience through wireframes and content strategy, partnering with UX and directing imagery to create an intuitive, cohesive, and shoppable journey across devices.
HERO VIDEO
Directed the hero video to establish energy and emotion, using motion and color to introduce the narrative and draw users into the Living in Color experience.
EMAILS
Extended the campaign into email by establishing a cohesive design system and style guide, translating the Living in Color visual language seamlessly across digital platforms while reinforcing trends and driving engagement.
ANIMATIONS
Developed motion and animation to amplify color, rhythm, and energy, reinforcing the campaign narrative across key touchpoints.
MICHAEL MUST-HAVE LANDING PAGE
Curated a focused, editorial destination highlighting Michael’s must-have styles, balancing inspiration with ease of shopping.
Creative team
VP Creative: Ryan Jones
Art Director: Myke Herman
Senior Designer: Kenneth Garcia
Designer: Ariel Saura
Photo: Mario Testino
Video: Spreadhouse