DRIVEN, VERSATILE & AGILE
I’m Kenneth Garcia, a Creative Director based in NYC with 14 years of experience leading bold, insight-driven creative across integrated, omni-channel campaigns. Known for clear creative direction, calm leadership, and strong creative judgment on high-visibility work.
I’ve worked with brands including Victoria’s Secret, Michael Kors, Bed Bath and Beyond, Serta, Beautyrest, and Walmart, delivering creative that balances performance, brand integrity, and audience connection at scale.
My approach is simple. Clear ideas. Intentional execution. Lasting work
CAREER HIGHLIGHTS?
VICTORIA’S SECRET:
Rebranded Swim and Lingerie, driving 210% sales growth and a 15% engagement lift across six launches
BED BATH & BEYOND:
Led a digital revamp, improving accessibility and optimizing 2,500+ assets per quarter
SERTA:
Art directed 15+ product launches, including CGI and photography for national brand and retail initiatives
BEAUTYREST:
Directed a flagship launch at Las Vegas Market, defining a sleek, tech-forward aesthetic
WALMART:
Led and mentored creative teams delivering omni-channel campaigns across Walmart’s retail media network, supporting campaigns that generated over $52M in revenue
AFTER HOURS
Apart from designing, I enjoy traveling, working out, exploring new restaurants, keeping up with fashion, and staying caffeinated with three iced coffee a day!
I love being a father
I play the piano
I am a black belt in Taekwondo and a professional boxer
Dad jokes and puns come to me naturally
Spring and Fall are my favorite seasons
Coffee doesn’t keep me awake - it relaxes me
Problem-solving is my little adrenaline rush.
Curiosity about the design industry is what drives and pushes my creative abilities.
My passion keeps me motivated as I welcome and tackle new challenges.
I enjoy flying my drone and learning new tricks.
Clients: Bloomingdales, John Hardy, David Yurman, GQ Event, Tory Burch, Fendi, Theory, Under Armour, Clinique, Estee Lauder, Lancome, CHANEL, MOSCHINO, BVLGARI, Roberto Coin, Michele Watch, PINK, Montblanc, La Prairie, Jimmy Choo, Carolee, Marco Bicego, Montel Media Group, Ford Foundation, Vitale Pro, Human Condition, Center for Arts Education, Clarisonic, Autism Speaks, Robert Graham, John Varvatos, To Boot New York, La Mer, Nars, Bobbi Brown, Clarins, Shiseido, Lab Series, The Art of Shaving, Dior, Sisley, Wacoal, Ralph Lauren, Links of London, Ray Ban, Calvin Klein, Alex & Ani, Pandora, Hugo Boss, Vince, Gucci, Faherty, Marc Jacobs, Movado, Narcisco Rodriguez, Ted baker and Tissot.