Editorial Campaign • Art Direction
COURAGEOUS CLASS
Kenneth Cole’s Courageous Class campaign celebrated individuals whose stories reflected courage, resilience, and purpose,
reinforcing the brand’s belief that “the real models are the role models.”
I shaped the campaign’s visual language, art direction, and digital experience, partnering with creative leadership to translate
the creative vision into a cohesive editorial campaign across every customer touchpoint.
THE CHALLENGE:
Translate a purpose driven brand campaign into a cohesive digital experience while preserving a consistent editorial voice.
THE SOLUTION:
Defined the campaign’s visual system, aligning art direction, digital, editorial, motion, and social into one cohesive experience.
THE IMPACT:
Delivered a connected campaign across web, video, editorial, social, and digital channels, reinforcing Kenneth Cole’s Courageous Class platform.
Creative Team
SVP Global & Creative Director: Chris Yoham
Sr. Art Director: Ben Gourdol
Art Director: Kenneth Garcia
Senior Designer: Patrick Barragan
Video Art Director: Jalyn Anderson
Copywriter: Amy Zalneraitis
Project Manager: Leigh Elkaim