Role: Sr. Art Director Client: Serta Simmons Bedding / Beautyrest
Beautyrest
CORE & WORLD CLASS
The Beautyrest CORE and WORLD CLASS campaigns completed the Beautyrest portfolio by clearly defining two distinct tiers. CORE delivered accessible comfort, while WORLD CLASS elevated the brand with luxury and advanced design, creating a seamless progression across the lineup.
The Challenge:
Balance the two Beautyrest launches by making CORE approachable and modern while positioning WORLD CLASS as elevated, luxurious, and aspirational.
The Solution:
Created lifestyle storytelling that showcased CORE’s functional benefits and WORLD CLASS’s refined settings to establish a clear progression in look and feel.
The Results:
Delivered cohesive creative that reinforced CORE’s accessibility and WORLD CLASS’s luxury, strengthening the overall brand story through lifestyle imagery, CGI, and elevated design direction.
Beautyrest CORE
Directed both lifestyle and CGI for our innerspring and hybrid lines to make each step up feel distinctive yet cohesive within the Core lineup, clearly communicating product innovation and sleep performance through the imagery.
Beautyrest
WORLD CLASS
Directed both lifestyle and CGI for our innerspring and hybrid lines to make each step up feel distinctive yet cohesive within the World Class lineup, clearly communicating product innovation and sleep performance through the imagery.
CGI ROOMS:
Each quilted and hybrid tier feels distinct while keeping a cohesive brand look.
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