LIVING IN COLOR
If you’re looking for spring-style inspiration, we’ve got you covered. It’s all about bright shades, sexy shapes, and accessories with personality. From optimistic oranges to fashion-forward fuchsia and cool cobalt, when it comes to color this season, the brighter, the better.
Not sure how to wear color? We’ve figured that out too. Stick to your favorite silhouettes, the simpler the better, and know your fashion math: the right bright + the right neutral = a glam slam.
Directed and Designed an interactive head-to-toe online shopping experience where customers can learn about the latest trends & fabrics to look their best this spring.
Directed photography, digital layout for web and email, video and GIF animations.
Role:
Art Direction
Concept Development
Design
UX/UI
Photo & Video Direction
Pre & Post production
Client:
Michael Kors
PHOTOGRAPHY
Provided art direction while seamlessly collaborating with internal stakeholders and cross-functional teams to ensure strategic alignment with organizational goals.
Delivered retouching notes to maintain consistent quality across channels.
DIGITAL LAYOUT
Designed a custom digital layout for this page, wireframing products, photography, and video animations to create a strong user experience tailored to the launch.
The result is a captivating webpage that immerses users in the brand story and drives conversion.
HERO VIDEO
provided direction for video across all specs (Desktop, Mobile & Table) and created anchor links at the bottom to each color.
Crafted a comprehensive design system and style guide that perfectly aligns with the campaign's message and visual identity,
seamlessly translating across all digital platforms to create a cohesive and recognizable brand image.
ANIMATIONS
Designed campaign-specific GIFs for seamless integration across all digital platforms, including websites, emails, and social media.
MICHAEL MUST-HAVE LANDING PAGE
Creative team
VP Creative: Ryan Jones
Art Director: Myke Herman
Senior Designer: Kenneth Garcia
Designer: Ariel Saura
Photo: Mario Testino
Video: Spreadhouse