Role: Art Director Client: Michael Kors
LIVING IN COLOR
A bold, shoppable expression of spring style, built around vibrant color, confident silhouettes, and accessories with personality. From optimistic oranges to fashion-forward fuchsia and cool cobalt, Living in Color brings seasonal trends to life through immersive storytelling and effortless styling.
THE CHALLENGE:
Bring spring color trends to life in a way that felt immersive and shoppable, while seamlessly guiding customers from inspiration to discovery in a digital-first environment.
THE SOLUTION:
Created Living in Color, an interactive shopping journey that paired bold photography, motion, and intuitive UX to showcase seasonal trends and drive product exploration across platforms.
THE RESULTS:
Delivered a visually rich, engaging execution that elevated trend storytelling, encouraged exploration, and connected color inspiration directly to product discovery.
PHOTOGRAPHY
Set the visual tone through art direction rooted in bold color and confident silhouettes, collaborating closely with cross-functional partners to ensure strategic alignment. Provided retouching direction to maintain consistent quality and cohesion across all channels.
DIGITAL LAYOUT
Defined the digital experience through wireframes and content strategy, partnering with UX and directing imagery to create an intuitive, cohesive, and shoppable journey across devices.
HERO VIDEO
Directed the hero video to establish energy and emotion, using motion and color to introduce the narrative and draw users into the Living in Color experience.
EMAILS
Extended the campaign into email by establishing a cohesive design system and style guide, translating the Living in Color visual language seamlessly across digital platforms while reinforcing trends and driving engagement.
ANIMATIONS
Developed motion and animation to amplify color, rhythm, and energy, reinforcing the campaign narrative across key touchpoints.
MICHAEL MUST-HAVE LANDING PAGE
Curated a focused, editorial destination highlighting Michael’s must-have styles, balancing inspiration with ease of shopping.
Creative team
VP Creative: Ryan Jones
Art Director: Myke Herman
Senior Designer: Kenneth Garcia
Designer: Ariel Saura
Photo: Mario Testino
Video: Spreadhouse